Search Engine Optimization (SEO) is a concept which involves utilizing various techniques in order to make your website rank higher in search engine result pages.
There are two types of Search Engine Optimization:
i. On-page SEO
This includes application of various techniques on your actual website which will result in a greater ranking of your site. On-page SEO is a crucial aspect for both enhancing your rank in search engines and advertising about your product or service as well.
ii. Off-page SEO
Off-page SEO is a means of optimizing your website by using links on other authoritative websites that link to your own page.
- Focus on the User
Always ensure that you aim to provide useful information to the end user. This can be done using on-site SEO. A lot of people may visit your site due to off-site SEO. Regardless of that, it will be extremely disheartening if you have nothing worthy to offer to your clients.
- On-page Search Engine Optimization is done first
You require only on-page SEO in some situations like when you are targeting a certain type of crowd or people in a particular location. Before beginning with off-page SEO, ensure that your site has a proper form and is well enhanced. After that you can proceed with the marketing strategies.
- Implement SEO
Even though we are bombarded with knowledge regarding Search Engine Optimization, a high number of webmasters think that SEO is a waste of time. Hence, they give up prior to even beginning to implement SEO. On-page SEO proves to be useful to such people. This is because it can provide an increased number of people viewing your website and makes it more useful as well.
Tips on How to Enhance Your Ranking by using On-Page Search Engine Optimization
- Concentrate on the matter
A site that offers great data can really improve by utilizing Search Engine Optimization techniques whereas the survival rate of a site with terrible data is negligible.
Always ensure that you post unique matter on your websites. Content that is rewritten or copied will eventually get caught by search engine spiders. Also make sure that you have not used the same article previously in a different site. Try to include unique pictures, videos and other graphics in your website.
Take a deep thought before you proceed with posting your article and ensure that you’re posting valuable information. The information that you are providing should be authentic. Lengthy and well written matter is preferred
- Link to other pages on your site
Crawlers trail links that are unearthed on a web page. They scan the linked pages as well. Utilize this opportunity to inform spiders about the essential pages in your site. This will also increase the traffic and duration a client spends on your site.
Try limiting the links to eight on every page. Also ensure that the link is relevant to the content on your page.
- Include Title tags and well portrayed, edited Content
A different and relevant heading will assist in guiding search engine spiders and clients. This allows them to comprehend what your web page contains and provides a better understanding about your website.
Illustrate every page of your website appropriately by using relevant and different words. This gives you the liberty to market your website and also persuade people to inspect it. Also do not forget to edit your page.
If you include pictures on your site, reducing the size of pictures will assist you in maintaining the duration it takes for the site to load.
Implementing “ALT tags” assists spiders in finding out about the pictures. Always ensure that you describe your image file appropriately. For example: it is better to utilize “On-Page SEO” rather than “picture1. JPEG”.
- Uniform Resource Locator Format
The format of your website address in a crucial aspect of Search Engine Optimization.
A proper website address:
An inappropriate website address:
Categorizing your website will enhance your ranking. A sitemap can also be used. A sitemap is simply a list of your pages in a single layout. Implementing a sitemap gives users and spiders a quick and easy way to navigate through your website.
- The server where your website is hosted should be fast
Your web server needs to have a great speed. It is an obvious fact that users do not have patience to wait for a website to load. If it takes too much time, they will abandon their search.
Search engines like Google record the time it takes for a website to open every time a browser requests for it. And categorizes slow loading websites as not very user friendly which in turn affects your ranking. They also monitor the time a user remains on your website. If the user exits quickly, it is assumed that your website is worthless and you are not able to offer the users anything useful.