Search Engine Optimization (SEO) is a technique which helps search engines to find and rank your website. There are millions of other websites. SEO helps in the higher ranking of your site as compared to others in response to a search query. SEO is an aspect of Search Engine Marketing (SEM).
Take a look into some basic SEO tricks:
Check what position your website holds as compared to others. Your rank can be checked at alexa.com. The lower the rank, the better.
Checking your website’s pagerank would also be beneficial. Pagerank is used to measure a web page’s importance. It is measured on a scale of one to ten and is assigned to individual pages on a website, not the entire website. Aim for a greater pagerank.
Manually submit your website to search engines. This is because search engines ask for verification when submitting the site. Refrain from using services or software for website submission. Check out Google’s “Add URL” page.
The title tag should not be filled up with too many or unnecessary keywords.
Ensuring that the text in your title tag is also present in the body of your page is a rule that is wise to follow.
While updating your site, make use of past articles by utilization of relevant anchor text. Anchor text is the visible, clickable text in a hyperlink that directs you to another page.
The linked page has to be relevant to the landing page. This increases the probability of your page appearing in search results.
But be reasonable, do not swamp the web page with hyperlinks.
Link building is currently a very crucial factor for getting good rankings. Links to your website from other authoritative sites makes your website seem essential for search engines.
This informs spiders about the importance of your page for people looking for information regarding your field of proficiency.
But you need to make sure that the link is relevant.
Avoid Link Farms
Link Farms are an absolute no-no. Paid links are a waste of money. Google dislikes them and may even penalize you for it.
Adding ALT tags to your images will allow the search engine spiders to read the text content of your image and determine the relevancy of that text to the rest of the content on your web page. ALT tags help index your images. It allows text- only web browsers to function more efficiently as well.
Implement Site Maps
A site map is simply a list of your pages in a single layout. A site map gives spiders a quick and easy way to navigate your site. Utilize a navigation bar if you’ve got a small site.
Embolden Useful Phrases
Embolden important terms from time to time. Don’t do it too frequently as it may annoy readers. It may even appear to be keyword abuse to Google, resulting in your website getting penalized.
Search engines deem the sites which are regularly updated and contain suitable information about the topic to be the most favorable. In other words, they give importance to those sites that are useful for the users. Hence, make your content easy to look for and ensure that it is emphasized on the given service or topic.