Content Management System (CMS)

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The content of a website can be managed using a content management system. Content management systems come in all shaped and sizes. In general, there are two parts of a CMS which include the content management application (CMA) and the content delivery application (CDA).

CMS

The function of the CMA element is that it gives permission to the writer or content manager  who may have negligible knowledge of Hypertext Markup Language (HTML) to create, modify and remove content from a website. When users don’t know HTML or do not have access to the website, this is where a content management system comes into play. It gives the writer or content manager the power to manage without requiring an expert’s skill. However, the function of the CDA element is the utilization and compilation of that information for updating of the website. Most of the features of a Content Management System involve managing formats, controlling revision, searching and indexing, information retrieval and web-based publishing.

Users can use a template or a set of templates because it is one of the useful features of web-based publishing. The templates have to be authorized by the organization , tools and wizards in order to create or modify web content.

 

Various types of documents can be converted into Portable Document Format (PDF) or HTML format including documents which are scanned as well as legacy electronic documents. The feature which allows this is called the format management feature.  Control management systems have a feature called revision control feature. Using this feature you can update content to a new version or restore it back to the previous version. It also keeps a track of changes made by people to their documents.

Using a CMS system, you can index, search and retrieve data as well. The system makes sure that all the information as well as data in the company in indexed. This helps in faster retrieval of data. Users can then research for information by utilizing keywords which isCMS retrieved by the CMS system.

Tools are also provided by CMS for one-to-one marketing. One-to-one marketing is the skill of a website to modify the content and advertisements available to a client’s unique aspects using data given by the client or collected by the website (such as the client’s page sequence pattern). For instance, if you search for “Apple Laptops”, the advertisements displayed will be for businesses that sell laptops rather than cosmetics.

Your organizations need to consider two very essential factors before investing in a Content Management System. First and foremost, you need to consider the scope and range of geographic dispersal. If an organization has branches in various countries, it becomes very difficult to transition to a Content Management System. The second factor you need to consider is how diverse the electronic data form utilized in the company is.  If a company utilizes videos, audios, graphics, text documents as well as images to send content, then it will not be an easy task managing it.

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